Privacy Policy

Effective Date: January 1, 2026 · Long Lake Insurance Agency, LLC · Plymouth, MI

1. Introduction

Long Lake Insurance Agency, LLC (“Company,” “we,” “our,” or “us”) is committed to protecting the privacy and security of the personal information we collect from clients, prospective clients, and website visitors. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

This Policy applies to information collected through our website at longlakeinsuranceagencyllc.com, our contact forms, phone calls, emails, and any other interactions you have with Long Lake Insurance Agency, LLC.

By using our website or providing us with your personal information, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or submit personal information to us.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

Full name, mailing address, city, state, and ZIP code
Phone number and email address
Date of birth and Social Security Number (when required for insurance applications)
Driver's license number and vehicle information (for auto insurance quotes)
Property address and property details (for home and property insurance quotes)
Business name, business address, and business type (for commercial insurance quotes)
Current insurance carrier and policy information
Claims history and loss runs
Financial information necessary to assess insurance eligibility
Any other information you choose to provide in our contact forms or communications

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

IP address and approximate geographic location
Browser type, version, and operating system
Pages visited, time spent on pages, and navigation paths
Referring website or search engine
Device type (desktop, mobile, tablet)
Date and time of your visit
Cookies and similar tracking technologies

2.3 Information From Third Parties

We may receive information about you from third-party sources, including insurance carriers, consumer reporting agencies, Motor Vehicle Records (MVR), credit bureaus (where permitted by law), and other data providers used in the normal course of evaluating insurance applications.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your insurance quote requests and provide personalized coverage recommendations
To process insurance applications and submit them to carrier partners on your behalf
To communicate with you about your policy, renewals, and coverage changes
To provide ongoing customer service and support
To conduct annual policy reviews and proactively identify coverage improvements
To send you relevant insurance updates, industry news, and promotional communications (with your consent)
To comply with legal and regulatory obligations applicable to licensed insurance agencies in Michigan
To prevent fraud, detect unauthorized activity, and protect the security of our systems
To improve our website functionality, content, and user experience
To analyze website traffic and usage patterns through analytics tools

4. Cookies and Tracking Technologies

4.1 What Are Cookies

Cookies are small text files placed on your device when you visit our website. They help us remember your preferences, understand how you use our site, and improve your experience.

4.2 Types of Cookies We Use

Essential Cookies: Required for the website to function properly, including form submissions and navigation.
Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
Preference Cookies: Remember your settings and preferences for future visits.
Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.

4.3 Managing Cookies

You can control and manage cookies through your browser settings. Disabling cookies may affect the functionality of certain features on our website. For more information on managing cookies, visit your browser's help documentation.

5. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

Insurance Carriers: We share your information with insurance companies for the purpose of obtaining quotes, binding coverage, and servicing your policies.
Service Providers: We work with trusted third-party vendors (e.g., email platforms, CRM software, analytics providers) who process data on our behalf under strict confidentiality agreements.
Legal Compliance: We may disclose your information when required by law, court order, or regulatory authority, including the Michigan Department of Insurance and Financial Services (DIFS).
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.
Protection of Rights: We may disclose information to protect the rights, property, or safety of Long Lake Insurance Agency, our clients, or others.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, maintain our business records, comply with legal and regulatory requirements, and resolve disputes. Insurance-related records may be retained for a minimum of seven (7) years in accordance with Michigan insurance regulations. When information is no longer needed, we securely delete or anonymize it.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

Secure Sockets Layer (SSL) encryption for data transmitted through our website
Access controls limiting employee access to personal data on a need-to-know basis
Regular security assessments of our systems and practices
Secure storage of physical documents containing personal information

While we take reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

8. Your Privacy Rights

8.1 Michigan Residents

As a Michigan resident, you have rights under Michigan law and applicable federal regulations, including the Gramm-Leach-Bliley Act (GLBA), regarding the privacy of your financial information. You have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Opt out of certain sharing of your information with non-affiliated third parties
Receive our annual privacy notice as required by GLBA

8.2 California Residents (CCPA Notice)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion of your personal information, the right to opt out of the sale of your personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 12 of this Policy.

9. Marketing Communications

With your consent, we may send you email or SMS communications about insurance products, policy updates, and relevant news. You may opt out of marketing communications at any time by:

Clicking the “unsubscribe” link in any marketing email
Replying “STOP” to any SMS message
Contacting us directly at brennan@longlakeinsuranceagencyllc.com

Please note that opting out of marketing communications does not affect our ability to send you transactional or service-related communications about your active policies.

10. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete such information.

11. Third-Party Links

Our website may contain links to third-party websites, including insurance carrier portals and resource sites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will post the updated Policy on our website with a revised “Effective Date.” We encourage you to review this Policy periodically. Continued use of our website following any changes constitutes your acceptance of the updated Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Long Lake Insurance Agency, LLC
40600 Ann Arbor Rd E Ste 201
Plymouth, MI 48170
United States

Phone: 248-300-4343
Email: brennan@longlakeinsuranceagencyllc.com